Crown your way
Burger King
If hair isn’t the same, why wouldn’t all crowns be the same?
We helped change that :)
We were honored to be part of this campaign that celebrates the diversity of our country. The iconic Burger King crown has been relaunched as a more inclusive symbol, featuring a new collection with 4 styles to crown all hair types.
Hangar has developed the campaign’s official landing page, where you can explore the new product in detail and find out which restaurants are participating. The page also offers BK customers the option to be notified as soon as the collection arrives in their city.
The launch was a success!
The campaign went viral on social media and the landing page was an important digital asset to meet the general public’s demand for more information. See for yourself at the link below:
It was the technology used on the page.
From integration with Burger King's IT team to publishing.